Marketing Strategist (Freelance)

Location: Barcelona, Spain preference, but taking remote applications at the moment.

Position Overview: We are seeking a dynamic and innovative Marketing Strategist to join our team at Favorite Child Collective. As a Marketing Strategist, you will be responsible for developing and executing creative marketing campaigns targeted towards the Gen Z crowd. You will play a pivotal role in shaping our brand's identity, engaging with our target audience, and driving growth through strategic initiatives.

Key Responsibilities:

  1. Strategic Planning: Develop comprehensive marketing strategies aligned with the brand's objectives, target audience, and market trends.
  2. Campaign Development: Conceptualize and execute engaging marketing campaigns across various channels, including social media, email, influencer partnerships, and events.
  3. Brand Positioning: Collaborate with the creative team to ensure consistent brand messaging and positioning that resonates with our niche audience.
  4. Market Research: Stay abreast of industry trends, consumer behavior, and competitor activities to identify new opportunities and optimize marketing efforts.
  5. Audience Engagement: Cultivate a strong connection with our target audience by understanding their preferences, values, and aspirations, and tailoring marketing initiatives accordingly.
  6. Performance Analysis: Monitor and analyze the performance of marketing campaigns, leveraging data insights to refine strategies and maximize ROI.
  7. Collaboration: Work closely with cross-functional teams, including product development, sales, and operations, to align marketing efforts with overall business objectives.


  • Bachelor's degree in Marketing, Communications, or related field (Master's degree preferred).
  • Proven experience in marketing strategy development and execution, preferably within the fashion industry.
  • Deep understanding of the Gen Z consumer behavior and trends, with a track record of effectively reaching and engaging this demographic.
  • Strong creative and analytical skills, with the ability to translate insights into actionable marketing strategies.
  • Excellent communication and interpersonal abilities, with a knack for storytelling and building authentic connections with audiences.
  • Proficiency in leveraging digital marketing platforms, social media channels, and analytics tools.
  • Strategic thinker with a results-driven mindset and a passion for innovation.

Why Join Us:

  • Opportunity to shape the marketing strategy of a leading fashion brand targeting Gen Z women.
  • Collaborative and inclusive work environment that values creativity, diversity, and continuous learning.
  • Competitive salary and benefits package, including health insurance, retirement plans, and performance-based bonuses.
  • Room for growth and professional development within a dynamic and fast-paced industry.

If you are a strategic thinker with a passion for marketing and a keen understanding of Gen Z culture, we'd love to hear from you! 



Salary is negotiable and based to your previous rates and our current possibilities.


How to Apply: Please submit your resume, cover letter, and/or portfolio showcasing your relevant experience and achievements to Kindly include "Marketing Strategist Application - [Your Name]" in the subject line. We look forward to reviewing your application!